Lorus was first launched in 1982 to complement the already popular Seiko and Pulsar brands. Lorus was an instant success, offering not only affordable products, but products with strong designs, quality technical specifications and standard functions such as digital, duo-display and alarm-chronographs.

The Lorus collection was conceived to fulfil a promise to its retail partners and to its customers:

“Designed to Delight & Built to Last”

A promise, that in its entire history, Lorus has continued to fulfil by earning the trust of retailers and consumers throughout the world by offering core attributes of optimism and vitality together with functional, value-for-money products in an extensive range of men’s, women’s and youth styles that come with the reputation of the manufacturer, Seiko Watch Corporation.

The Lorus brand has developed a status for value and quality that is unrivalled – in design, in manufacture and in after sales service. Lorus is sold in North America, Europe, Africa and Oceania and has an extensive sales and service network in each and every market.

Lorus has been synonymous with design flair and outstanding value since its conception. The Lorus promise is as it has always been. Each and every Lorus watch is designed to delight and built to last. For men, for women and for those who want their first real watch, Lorus offers a collection that will bring a smile to every face.